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Lindsay Robison

Lindsay Robison
Public Affairs Writer/Managing Editor - IN Magazine

Telephone: 317.876.4223
lrobison@namic.org

IN Magazine

Coming soon in the Fall edition of IN magazine...

Birds of a Feather
by Lindsay Robison

boyMarilyn Leland wanted to find an outlet for education. She’s headed Alaska-based ARECA Insurance Exchange, one of NAMIC’s newest members, for some time now, and while she’s had some previous insurance experience, she wouldn’t consider it her expertise. But Leland was eager to become more versed on the insurance side of her role.

“There is plenty of stuff out there for my underwriter, for my claims people, even for my executive assistant,” Leland said. “They all have so many educational opportunities, but I was looking for something for me.”

There is no space between members and NAMIC because members are NAMIC. As a member-driven association, members control their destiny. Greater participation and increased membership numbers mean greater success, individually and collectively. NAMIC members understand this and are doing what they can to help their association thrive.

Find out what other NAMIC members have to say about why they belong to the association in the next issue of IN magazine, coming your way in September.

Mutual Industry Brand Campaign
By NAMIC Staff Contributors

Branding is more than a slogan. It is, in effect, a company’s or industry’s reputation formed as a result of the sum of all parts. For the property/casualty insurance industry, this includes a company’s history, the policies issued, the service provided, the claims settled, the technology used, and even its involvement in the communities where it does business.

“Rarely, if ever, do we [mutual insurance industry] talk about our advantages. Or, if we do, we stop short of associating them with the mutual model,” said Brent Bahler, NAMIC’s vice president of public affairs. “Simply put, we do little to differentiate ourselves as mutuals in the minds of consumers and our own policyholders. But if we did, research tells us mutual insurers would gain. At NAMIC we think members actively marketing and promoting their mutuality can in fact position their companies to better compete and grow, not merely to survive but to thrive.”

In January, NAMIC established its newest task force – the Task Force on Mutual Branding – whose charge is to oversee the association’s effort in the research of and strategy for a mutual insurance industry brand. This brand will debut on September 17 during NAMIC’s 117th Annual Convention in Grapevine, Texas.

Read more about how the new mutual brand came about in the fall issue of IN magazine, hitting your mailboxes in September.

Just Different
By Lindsay Robison

It’s an election year. That much is difficult to miss … or avoid. Political campaign commercials are running evermore rampant in this last strong push for votes before the first Tuesday in November. Incumbents trying to keep their seats and opponents trying to take their places are busy. Too busy to talk to you or to listen to your concerns while they wrap up their campaigns, and, for members of Congress, at least, work to get their agendas cleared before the end of the session. Right?

Wrong. While it is true that legislators on the state and federal levels are busy with election-year campaigning concerns, election years are not the worst time to get them to listen to you. In fact, it just might be the best.

Find out what else NAMIC’s Neil Alldredge and Jimi Grande have to say about election-year advocacy in the fall issue of IN magazine, coming your way in September.

Plus: Meet NAMIC Chairman-Elect Jerry Zenke, Weather Research Report: The New Tornado Alley, The Multiple-Board Commitment … and more

Posted: Friday, August 17, 2012 11:32:57 AM. Modified: Tuesday, November 20, 2012 9:39:26 AM.

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