Sep 20 - 23, 2020 | Boston, Mass.




NAMIC is following coronavirus updates to address the safety and well-being of its event attendees. This includes actively monitoring the most authoritative and responsible sources, such as the U.S. Centers for Disease Control and Prevention, the Food and Drug Administration, the World Health Organization, and other reputable sources. NAMIC is committed to continuing awareness and communication of current information from reliable sources in addressing developments related to events and travel related to the virus.

The U.S. Centers for Disease Control and Prevention has recommended cancelling all events consisting of 50 or more people for eight weeks, so we will not be hosting any NAMIC event scheduled March through May.

NAMIC Events Currently Postponed

  • CEO Roundtables | March 22-24, 2020
  • Personal Lines Seminar | April 20-22, 2020
  • Directors’ Boot Camp | May 4-6, 2020
  • Farm Mutual Forum | May 19-20, 2020

All registrants will be contacted regarding options for refund and/or registration credits. Sponsors will be contacted by the sponsorship development team.

While it is unclear how long company travel restrictions will last, social distancing will be practiced, and other effects on event attendance will continue in response to this outbreak, our hope is to be able to provide you with the opportunity to gather together again later this year when it’s safer to do so.

We are closely monitoring developments in COVID-19 for NAMIC events offered June through October.

  • Management Conference | June 28-July 1, 2020
  • Agricultural Risk Inspection School | July 21-23, 2020
  • Leadership Development Workshop | August 11-12, 2020
  • NAMIC’s 125th Annual Convention | September 20-23, 2020
  • Communications + Marketing Workshop | October 19-21, 2020

Our goal is to provide you with regular updates on event status and provide ample notice to adjust travel plans. We will provide an additional status update on the first and 15th of each month with updates also available on

Please refer to event registration confirmations and event registration pages for our cancellation policy if you decide for personal reasons to cancel attendance at any NAMIC event. If you are not able to join us, you will be able to access all presentations virtually. We appreciate your understanding.


The power of the mutual industry can move mountains. We help people in their times of greatest need, giving them the assurance that when things get rough, someone will be there. We’ve harnessed that power into The Marketplace for Mutuals, a showcase of companies and professionals who are dedicated to the success of the mutual industry. As the social hub of the Annual Convention, the Marketplace offers attendees the opportunity to connect with colleagues during meals, enjoy lively receptions, enter for chances to win prizes, and participate in an efficient Marketplace Solution Tour. And in a spectacular example of the change the NAMIC membership can make, the Marketplace also hosts the inspiring St. Baldrick’s Head Shaving Fundraiser, which continues to be a record-breaking event for the St. Baldrick’s organization.

Booth Registration

Booth sales will open to previous exhibitors in mid to late March. Please look for an email.

Booth sales for new exhibitors will open in April. To be added to the list, please email

Click here to see who exhibited in 2019.


Marketplace Floor Plan

The floor plan will be posted in March 2020.

Booth Pricing  








Meeting Space Add On
(this fee is added to a 10x20 space when the space has the small meeting space with the booth)



Booth Discounts

NAMIC Member Discount

$300 discount

$600 discount









Exhibitor registrations included with booth






Additional exhibitor personnel registrations at the discounted exhibitor rate

1 at $700


2 at $700


4 at $700

Additional exhibitor personnel registrations

Non-Members= $1250 per person
Members= $950 per person


Non-Members= $1250 per person
Members= $950 per person


Non-Members= $1250 per person
Members= $950 per person


Benefits of Exhibiting


We bring together the best that the mutual industry has to offer. Here are some of the benefits you’ll receive when you sign on as an exhibitor:

  • Attendee registration list with name, title, company, and mailing address sent 30 days and 15 days prior to the convention*. Please note that email addresses are a benefit of sponsorship, not just exhibiting, at the convention.
  • Registration(s) included with booth spaces and discount on additional registration(s). Please see limits and details above.
  • Exhibitor registrations include the following meals:
    • Breakfast offered within the Marketplace
    • Lunch offered within the Marketplace
    • The Chairman’s Reception on Sunday evening
    • The Welcome Reception on Monday evening
    • Please note that a ticket to the Closing Celebration on Wednesday evening is not included in exhibitor registration but tickets can be purchased.
  • Booth carpet in the show color to be announced. $1,000 value!
  • One booth furniture package as offered within the registration form
  • Standard pipe and drape between booths. Please note that corner booths will not have a side rail along the aisle and 20x20's may not have added drape.
  • Complimentary listing in the digital Marketplace Directory if booth registration is received and paid in full prior the announced deadline. To find opportunities for additional advertisement, please see below.
  • Access to information to help you succeed as an exhibitor at the convention.
*Attendee List Notification: Occasionally, exhibitors are contacted by a company that is not NAMIC with an offer to purchase attendee lists with full contact information. Please be aware that NAMIC does not provide attendee data to any third-party companies for resale. NAMIC is not associated with these companies or associated with the data that may be provided by these companies. NAMIC’s desire to provide contact information to industry representatives is, unfortunately, misused by these enterprising companies. We apologize for any inconvenience this causes you or your associates.

EXHIBITOR SCHEDULE (subject to change)


The Marketplace for Mutuals is held on Monday and Tuesday of NAMIC’s convention.

  • Sunday, September 20, 2020
    11:00 a.m. – 5:00 p.m. — Exhibitor Set Up
  • Monday, September 21, 2020
    8:00 – 9:30 a.m. — Marketplace for Mutuals Grand Opening
    8:00 – 9:30 a.m. — Attendee Breakfast in the Marketplace for Mutuals
    8:15 – 8:45 a.m. — Marketplace Solutions Tours
    11:30 a.m. – 1:00 p.m. — Attendee Lunch in the Marketplace for Mutuals
    11:30 a.m. – 6:00 p.m. — Networking in the Marketplace for Mutuals
    3:00 – 3:30 p.m. — Marketplace Solutions Tours
    4:30 – 6:00 p.m. — Networking Reception
  • Tuesday, September 22, 2020
    7:45 – 8:45 a.m. — Executive Hour in the Marketplace for Mutuals
    10:30 a.m. – 3:30 p.m. — Networking in the Marketplace for Mutuals
    12:00 p.m. – 1:30 p.m. — Attendee Lunch in the Marketplace for Mutuals
    12:30 – 1:00 p.m. — Marketplace Solutions Tours
    2:30 – 4:00 p.m. — Afternoon Social, St. Baldrick’s Head Shaving, and Exhibitor Prize Drawings
    4:00 p.m. — Exhibitors may begin dismantling

Exhibitor Set Up

  • Sunday, September 20, 2020 | 11:00 a.m. – 5:00 p.m.
    No access is allowed into the exhibit hall after 5:00 p.m. on Sunday, September 20.

Exhibitor Dismantle

  • Tuesday, September 22 | All exhibitors may begin dismantling at 4:00 p.m. All materials must be packed by 5:00 p.m.

Hotel Reservations


NAMIC is pleased to extend the negotiated hotel sleeping room rate to all registered exhibitor personnel. Exhibitors will receive the reservation web link in a confirmation email after completing the online booth registration form. Visit the Housing & Travel section to find out more.

   Attention Housing Update: Occasionally, groups claiming to be a “Convention Housing Bureau” or a similar name have contacted exhibitors and previous exhibitors of the NAMIC Annual Convention claiming the ability to secure room reservations at the official NAMIC hotel in September at a discounted rate. Please be aware that these companies are not authorized to represent NAMIC and cannot secure rooms within the group room block. Unfortunately, this problem is becoming more prevalent among convention groups. If you are considering alternative housing arrangements for the Annual Convention, please keep in mind that there are benefits to booking your reservation through NAMIC, including discounted rates, protected reservations, and the ability for NAMIC staff to assist you with a reservation should you experience a problem. Please alert NAMIC should you be contacted directly by a company about making room reservations for the convention.

Marketplace Directory


All exhibiting companies that purchase their booth and pay in full prior the announced deadline will be provided a listing within the digital exhibitor directory, which will include the company name, company website, a brief company description, and booth number. Exhibitors can choose to upgrade their listing with their logo and/or purchase an advertisement within the digital exhibitor directory.

You may purchase an advertisement and logo display for the Convention Program Guide when you register for your booth or by emailing

Important Deadlines:

  • TBA: Last day to purchase directory advertisements and logo placements to compliment exhibitor listings
  • TBA: Directory advertisement and logo artwork due
  • TBA: Last day for new exhibitors to be included within the Marketplace directory

Exhibitor Services


Exhibitor services will be provided by Freeman. The exhibit kit will be available in May 2020.

Union Jurisdictions and Operational Policies

Information available in May 2020.


Julie Bacher
Events Customer Service Coordinator