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Lauren Holdcroft

Lauren Holdcroft
Certification Administrator

Telephone: 317.876.4202

Professional Farm Mutual Manager Designation (PFMM)

The NAMIC Professional Farm Mutual Manager (PFMM) designation formally recognizes the educational accomplishments and dedication to professionalism of the progressive farm mutual manager and farm mutual leaders.


  • Submit a completed Professional Farm Mutual Manager application with the $50 administrative fee. We recommend submitting applications prior to starting the process so we can best track your event attendance.
  • Serve in a management role in a farm mutual insurance company or in a management role that actively and regularly works with farm mutual insurance companies.
  • Have a minimum of five years property/casualty insurance experience at the time of completion.
  • Attend, in any order, the three in-person PFMM modules and one PFMM virtual module (coming soon!) within five years.
  • Track your PFMM course attendance onsite at NAMIC events and turn in the appropriate form(s) to receive credit.
  • Remain in active status by paying the annual active participant fee beginning the calendar year after enrollment. Fee is $50 per year while working toward the designation, and $100 per year once certified.
  • New PFMMs are certified on August 1 of each year regardless of when requirements are completed during the year. Requirements completed after August 1 in any given year results in certification the following calendar year.

Program Benefits

  • Formal recognition of your achievement at NAMIC’s Annual Convention where you receive your completion certificate and lapel pin, and participate in the class photo.
  • Networking opportunities with other PFMM and insurance industry professionals.
  • Pride in your achievement and additional knowledge and confidence as a farm mutual leader
  • Complimentary roundtable breakfast at NAMIC’s Annual Convention, once certified.
  • 20% registration discount at NAMIC in-person events, once certified. Discount applies only to the certified individual and is not transferable.

PFMM Module Rotation

*To view the learning objectives for each module, click here.

Underwriting & Claims

Financial Management

Strategic Business Management

May 2017 | Itasca, Ill.

September 2017 | Denver, Colo.

May 2018 | Columbus, Ohio

September 2018 | San Antonio, Texas

May 2019 | TBD

September 2019 | National Harbor, Md.


Once certified, PFMMs must pay the active participant fee every year and attend a NAMIC in-person event every 24 months in order to maintain an active, certified status. In the event that a PFMM is not able to attend an event before expiration, a grace period may be purchased for $100. Each person is allowed a maximum of two grace periods throughout the life of his/her certification. If you would like NAMIC to enact a grace period for you, please submit a grace period request form with payment. If you have questions about the grace period process, please email

Qualifying PFMM Maintenance Events

*To view full event details, please see the education calendar



Designed for:


Claims Conference

• Mid and upper level claims managers
• Claims vice presidents
• Claims operations professionals
• Claims adjuster managers


Commercial Lines Seminar

• Mid to senior level CL underwriters
• CL product development specialists
• CL managers and executives
• Service providers of CL products


CEO Roundtables

By ivitation only for:
• Chief Executive Officers (CEO)
• Presidents
• Senior officers


Personal Lines Seminar

• Underwriting managers and executives
• Mid to upper level PL underwriters
• PL product development specialists
• PL and agency development managers


Directors' Bootcamp 2.0

• Board members of property/casualty insurance companies


Farm Mutual Forum

• Company managers
• Next generation leaders
• Directors
• State Association leaders


Management Conference

• C-level officers (CEO, CFO, COO)
• Executive vice presidents
• Senior vice presidents
• Future leaders


Agricultural Risk Inspection School

• Loss control specialists
• Underwriters
• Managers/Supervisors
• Company managers


Leadership Development Workshop

• Team leaders
• Department supervisors
• Future leaders
• New managers


Annual Convention

• Senior insurance executives
• Company managers
• Directors
• Insurance industry professionals


Communications + Marketing Workshop

• Mid to upper level marketing professionals
• Corporate communications professionals
• Public relations and advertising professionals
• Online/Social media and marketing specialists


Congratulations to our 2016 PFMM Manager of the Year, Brian Taylor, PFMM, president and CEO of Municipal Mutual Insurance Company, Wellsburg, WV!

To learn more about this award, or to nominate someone for PFMM Manager of the Year, click here.


  • Aaron Cocking, Minnesota Association of Farm Mutual Insurance Companies, Saint Joseph, MN.
  • Jason Cybulski, Brant Mutual Insurance Company, Brantford, ON.
  • Shawn Durnin, Hay Mutual Insurance Company, Zurich, ON.
  • Brent Helmke, Affinity Mutual Insurance Company, Lima, OH.
  • Dave Heynen, Farmers Mutual Insurance Association of Hull, Hull, IA.
  • Thomas Hurlbut, Hartford Steam Boiler Inspection & Insurance Company, Leawood, KS.
  • Bradley Kullot, Mid-State Mutual Insurance Company, Waseca, MN.
  • Scott Lightfoot, CFM Insurance, Inc., Concordia, MO.
  • Jeremy Linscheid, Mennonite Aid Plan, Reedley, CA.
  • Danielle Loeffler, Mt. Morris Mutual Insurance Company, Coloma, WI.
  • Jason Lytle, Priority Data, Omaha, NE.
  • Aaron Madison, IMT Computer Services, Des Moines, IA.
  • Alan Mahaffey, Farmers Mutual Fire Insurance Association of Guthrie County, Stuart, IA.
  • Samantha Moore, Farmers Mutual Insurance Company, White Hall, WV.
  • Joshua Newell, State Automobile Mutual Insurance Company, Indianapolis, IN.
  • Jeff Reeves, Grayson Carroll Wythe Mutual Insurance Company, Galax, VA.
  • Chad Schuettpelz, Maple Valley Mutual, Lena, WI.
  • Irene Sulak, RVOS Farm Mutual Insurance Company, Temple, TX.
  • April Tarras, Calumet Equity Mutual Insurance Company, New Holstein, WI.
  • Mike Virley, Trillium Mutual Insurance Company, Listowel, ON.
  • Jennifer Visser, Bird Island-Hawk Creek Mutual Insurance Company, Bird Island, MN.

Individuals' records are maintained by NAMIC and transcript reports are distributed annually. While NAMIC will make every effort to maintain accurate records, individuals are responsible for reporting discrepancies immediately upon discovery.

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NAMIC Professional Farm Mutual Manager Designation Testimonials