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NAMIC Communications + Marketing Workshop, October 12-14, 2015, Indianapolis, Ind.

Event Contact

Amy Thornburg

Amy Thornburg
Director - Sponsorship & Exhibits
317.876.4226

General Information


The alignment of interest and shared benefit among all parties is at the heart of mutuality. Common interests and sharing knowledge are also at the heart of the Communications + Marketing Workshop, the only marketing workshop for the mutual insurance industry.

Join us for this strategically focused event, designed by your peers, to educate company representatives about the important aspects of marketing and advertising, corporate communications, media and public relations, and branding a mutual insurance company. The content consists of informative keynote speakers, small-group discussions facilitated by experts, and interactive concurrent sessions. This workshop offers lasting value for all insurance company communications and marketing professionals, as well as those who have a vested interest in the policyholder, agent, or other customer relationship.

This Event is Designed For:


Mid-to-upper Level Marketing Professionals
Corporate Communications Professionals
Public Relations Specialists

Advertising Professionals
Online/Social Media Specialists
Company Managers or professional staffers who have responsibility for the marketing of their company

Communications + Marketing Workshop Committee Members


Chairman
Hannah Jacobs
Senior Communications Specialist
Ohio Mutual Insurance Company

Vice-Chair
Dan McCue
Online Marketing Specialist
Grinnell Mutual Reinsurance Company


Steve Schwieters
Senior Marketing Representative
RAM Mutual Insurance Company

Sarah Hansen
Communications & Marketing Coordinator
North Star Mutual Insurance Company

Catherine L. Imus
Vice President, Public Affairs
National Association of Mutual Insurance Companies (NAMIC)

Annie Rubens, MBA
Corporate Communications Manager
Wisconsin Reinsurance Corporation

Chelsea Vander Groef
Marketing Manager
Franklin Mutual Insurance Company

Randy Owens
Corporate Business Development Manager
The Portage La Prairie Mutual Insurance Company


If you are interested in joining the planning committee, please contact Amy Thornburg or call (800) 336-2642, ext. 1026.

Follow us on Twitter @NAMICevents, and tweet using the Communications + Marketing Workshop hashtag #NAMICcmw.

Workshop Registration Fees


Registrations received on or before Thursday, August 10th are applicable to receive the early bird discount.

 

On or before
August 10

After August 10

Member

$699

$799

Non Member

$899

$999

Sponsor

$799

$799

Optional Activity: Chicago's Original Architecture Tour® Boat Tour

$29

$29

Bring the Team in 2017!


Early Bird Gets the Worm Raffle:When you register by August 10th, you will be entered into a raffle for a chance to win a second complimentary registration for a colleague who has never attended the workshop before. This promotion is open to direct carriers only and all travel costs are the responsibility of the attendee. Please note that speaker registrations are not eligible.

Buy Three Get One Free:When your company registers three attendees, a fourth attendee from the same company can receive a complimentary registration. Please register your three attendees consecutively using this form. For the fourth registration please select the “Complimentary Registration Buy 3 & Get 1 Free Promo” option on the registration form. All travel costs are the responsibility of the attendee. Please note that speaker registrations are not eligible.

First Time Attendees


We want to know if this is your first time to participate in the NAMIC Communications + Marketing Workshop so we can get to know you and provide you with some valuable networking opportunities. Don’t be shy; please indicate on your registration form if you are a first-time attendee. We are excited to meet you!

Registration Confirmation


You will receive a detailed email confirmation upon successful completion of the registration process for this event; please make sure to enter a valid email address on the registration form. If you have any questions regarding your registration, please email registrar@namic.org or call (800) 336-2642.

Registration Cancellations


All registration cancellations and transfers MUST be made in writing. Cancellations received on or before Friday, September 8, 2017, are 100 percent refundable. After September 8, 2017, a $25 processing fee will be deducted. Refunds will be issued within 15 business days after receipt of the cancellation notice. No refunds are available after September 15, 2017, so please plan accordingly. Please note: Optional Dinners/Activities follow the NAMIC Cancellation Policy. You may substitute a participant at no additional charge. Please forward all requests to registrar@namic.org or fax (317) 876-6213. Cancelling a workshop registration with NAMIC does not cancel a hotel reservation.

Accommodations


In accordance with Title III of the Americans with Disabilities Act, we invite all registrants to advise us of any disability and any requests for accommodation to that disability. Please submit your request as far in advance of the program as possible.

Questions?


If you have any questions regarding your registration, email registrar@namic.org or call (800) 336-2642. If you have any questions regarding the workshop, email athornburg@namic.org or call (800) 336-2642 ext. 1026.

Workshop Agenda


“I felt that this was one of the better workshops that I have attended in a while. The subject matter was very relevant in today’s environment. It has brought some additional focus to things our company should be doing from a marketing and communications standpoint.”

-Shane Heeren
Vice President- Marketing/Sales
Rockford Mutual Insurance Company

Monday, October 9

3:00 – 5:00 p.m.

Event Information Desk: Badge and Material Pick Up - Hotel Lobby

5:45 p.m.

Optional Activity: Meet to Eat
Interested in gathering for dinner and friendly discussion with fellow attendees? Make plans to Meet to Eat. The group will gather in the hotel lobby at 5:45 p.m. and walk to their selected restaurant. Everyone will be responsible for his or her own bill at the conclusion of dinner, which may include an automatic gratuity.

Niu Japanese Fusion Lounge | https://www.niusushi.com/ | Entrees range $15-20
Opened in August 2007, this spacious pan-Asian eatery in the River East right next door to the AMC Theatres combines original design with a rare sense of humor and adventure. An added attraction is the sleek lounge area complete with a spectacular "must-see" chandelier.

Bellwether | http://www.bellwetherchicago.com/#welcome | Entrees range $15-20
Bellwether is trendsetting the scene with exceptional food, service and ambiance. Located in the heart of Streeterville and serving a modern American cuisine with international flair by taking classics and making them right. With daily specials, a sought-after late night scene and three 150” screens to enjoy Chicago sports.

Tuesday, October 10


7:30 a.m.

Event Information Desk: Badge and Material Pick Up

8:00 - 8:30 a.m.

Welcome and Icebreaker

8:30 - 9:30 a.m.

Keynote Session: Experiences Really Do Matter
Today’s consumers are very much aware of the kind of experiences they have when interacting with companies. All companies must seek to understand their customers’ experience to stay competitive. Learn how to uncover your customers’ needs and turn that knowledge into positive change and innovation that will impact your customers’ experiences.

Greg Smith
Vice President/Executive Director
Clutch
Columbus, Ohio

9:30 - 9:45 a.m.

Networking Break

9:45 - 11:00 a.m.

Concurrent Sessions

  1. Google Analytics 101
    Without analytic strategies and tactics, marketing goals can seem empty and incomplete. On top of that, many marketers are using analytic tools incorrectly. This 101-level session will walk you through all the major reports on the Google Analytics dashboard and help you create a goal to measure conversion tracking. The discussion will also include how to turn data into actionable insights that can help expand your marketing strategy and even transform your brand.

    Participants should come ready to follow along on their own computers with the ability to access their Google Analytics account.

    Adam Bianco
    Chief Marketing Officer
    Tide Spin

  2. Deep-Dive: From Innovation to Action - Applying a Framework to Connect Innovation & Creativity with Strategic Goals

    The Deep Dive sessions offer the opportunity to explore a topic for a longer length of time, work in small groups, and have a subject matter expert lead the way. Deep Dive sessions divide content into two parts. The first portion of the session, subtitled Collaborate, will allow attendees to outline challenges within the topic and develop goals. The second portion of the session, subtitled Innovate, will help attendees apply knowledge and create solutions.

    Innovation is often thought of as the development of a new product, but that narrow view oversimplifies the ways in which innovation can be systematically broken down to achieve business goals. The Ten Types of Innovation Framework, described in this session, provides a way to identify new opportunities and develop viable innovations. The framework can be a diagnostic tool to assess innovation; it can analyze the competitive environment; and it can reveal opportunities. During this Deep Dive, attendees will complete a small group activity that puts the framework into action. The work will help connect innovation to your larger strategic goals.

    Ruth Schmidt
    Innovation Program Leader
    Doblin
    Chicago, Ill.

11:00 - 11:15 a.m.

Networking Break

11:15 a.m. - 12:30 p.m.

Concurrent Sessions

  1. Google Analytics 201
    This 201 session will walkthrough creating secondary dimensions, forming advanced segments, and developing dashboards. Discussion will also include how to turn data into actionable insights that can help expand your marketing strategy and even transform your brand.

    Participants should come ready to follow along on their own computers with the ability to access their Google Analytics account.

    Adam Bianco
    Chief Marketing Officer
    Tide Spin

  2. Deep-Dive: From Innovation to Action - Applying a Framework to Connect Innovation & Creativity with Strategic Goals, Continued

    Continuing the conversations from Part One, this portion of the session will focus on applying knowledge and creating solutions.

    Ruth Schmidt
    Innovation Program Leader
    Doblin
    Chicago, Ill.

12:30 – 1:30 p.m.

Lunch

1:30 - 2:30 p.m.

Concurrent Sessions

  1. Social Media: Regulatory Issues, Compliance, and Media Law
    As social media has risen as an effective tool to connect with policyholders, the regulatory issues and legal risks within social media activities have also risen. This session will help communications and marketing professionals mitigate those risks while still reaping the benefits. Topics will include promoters, endorsements, disclosures, developments in media law, entanglement/adoption theories, insurance regulatory issues, enforcement actions, and record retention.

    Sue Stead
    Of Counsel
    Squire Patton Boggs
    Columbus, Ohio

  2. Resources to Make Life Easier Roundtable Discussion
    Back by popular demand! As one of the sessions that offered the most take-aways in 2016, join your peers again this year to discuss even more resources that may help you solve your next big challenge.

2:30 - 2:45 p.m.

Networking Break

2:45 - 3:45 p.m.

Concurrent Sessions

  1. A Recipe for Success: Marketing Your Company to Recruit Young Talent
    Today’s young professionals are taking the business world by storm. The insurance industry, in particular, faces a growing mandate to engage these talented individuals. Amid the staffing crisis and an increasingly competitive recruiting environment, insurance organizations must re-think and re-energize their engagement and recruiting practices. No longer will the standard career message be enough. Only those organizations that adjust their messages and delivery to better appeal and reach these talented individuals will be able to find success.

    Dave Coons
    Senior Vice President
    The Jacobson Group
    Chicago, Ill.

    Jessica Kostuk
    Client Development Manager
    The Jacobson Group
    Chicago, Ill.

  2. Community Engagement Roundtable Discussion
    Join your peers for an interactive discussion about how mutual insurance companies are benefiting communities. Share and hear stories of good will and works of charity which also positively impact marketing messages.

3:45 - 4:00 p.m.

Networking Break

4:00 - 5:00 p.m.

Concurrent Sessions

  1. The Agent Communications Landscape: Choosing the Most Effective Road to a Relationship
    Independent agents have a choice in selecting a provider and have unprecedented access to coverages for their customers’ demands. Relationships and engaging communication play a critical role in a producer’s decision to select a carrier. This presentation will reveal the results of a proprietary communications survey conducted with independent agents and brokers across a wide range of topics. Learn which methods of communication have the greatest influence, understand which channels agents most often use, and explore what carrier information agents value most.

    Justin Daab
    President
    Magnani Continuum Marketing
    Chicago, Ill.

  2. What are the Numbers that Matter? Roundtable Discussion
    Join your peers for an interactive discussion about the metrics that insurance marketers are using in their daily work.

5:00 p.m.

Adjourn for the day

5:45 - 7:45 p.m.

Optional Activity: Chicago's Original Architecture Tour® Boat Tour | $29
Relax with other attendees while taking in the sights of Chicago. During this 75-minute cruise, attendees will enjoy an expert-narrated cruise while learning about the events and landmarks that have made Chicago the city it is today. This comprehensive tour will navigate through the heart of the city on all three branches of the Chicago River while your professionally-trained architectural guide tells the story of more than 130 years of innovation in design, style and technique and why it is important today.

Participants will meet in the hotel lobby at 5:45 p.m. and walk two blocks to the boat dock to arrive approximately 30 minutes before the tour, as requested by the tour operator. The cost of this activity will include the architecture cruise and some snacks and water to enjoy on the boat. Restrooms are available on board as well as a full bar where alcoholic beverages and additional snacks can be purchased. Space is limited, so be sure to add this activity to your registration today. Please note: Tours depart rain or shine. However, in cases of severe weather, if the Captain deems it unsafe and cancels the tour, all guests will be refunded the cost of the boat tour ticket.

6:00 p.m.

Optional Activity: Meet to Eat Interested in gathering for dinner and friendly discussion with fellow attendees? Make plans to Meet to Eat. The group will gather in the hotel lobby at 6:00 p.m. and walk to their selected restaurant. Everyone will be responsible for his or her own bill at the conclusion of dinner, which may include an automatic gratuity.

Howell & Hood | http://www.howellsandhood.com/ | Entrees range $20-25
Nestled at the base of Chicago's legendary Tribune Tower, this stunning restaurant is a vibrant addition to Michigan Avenue and downtown Chicago. Incorporating signature Tribune elements into the design, Howells & Hood pays homage to John Howells and Raymond Hood, architects of the Neo-Gothic landmark. With a Modern American food menu, the largest craft beer selection in chicago, and impressive staff, Howells & Hood is sure to delight foodies and beer lovers alike.

Wednesday, October 11

7:45 a.m.

Event Information Desk

8:30 - 9:45 a.m.

Deep Dive Sessions - Part 1: Collaborate

  1. Deep-Dive: Haters Aren’t Your Problem … Ignoring Them Is

    If it feels like there are more complaints than ever and that you’re spending more resources dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity. In this eye-opening Deep Dive session, Mary Nice will reveal proprietary research into why and where customers complain. She will teach you how to keep these unhappy customers and gain others. Filled with examples relevant to the mutual insurance industry, this session will also include insightful personal anecdotes that create a roller coaster of learning and inspiration.

    Mary Nice
    Strategist
    Convince & Convert

  2. Deep-Dive: Getting Your Foundation in Order - A Brand Development and Activation Session
    A strong brand can increase customer loyalty, provide partnership opportunities, raise profitability, increase market capitalization, and assist with crisis management. But what does it mean to have a strong brand? In this interactive session, attendees will examine branding, starting with a strong foundation and, using the brand foundation, evaluating advertising and activation activities. In addition, attendees will have the opportunity to develop or refine their brand foundation and explore how they fully infuse that foundation into all their marketing activities.

    Laurence Minsky
    Associate Professor
    Department of Communication and Media Innovation of the School of Media Arts at Columbia College Chicago
    Chicago, Ill.

    Dawn Sly-Terpstra
    Assistant Vice President, Marketing & Online Development
    Grinnell Mutual Reinsurance Company
    Grinnell, Iowa

9:45 - 10:00 a.m.

Networking Break

10:00 a.m. - 11:15 a.m.

Deep Dive Sessions - Part 2: Innovate

  1. Deep-Dive: Deep-Dive: Haters Aren’t Your Problem … Ignoring Them Is
    Continuing the conversations from part one, this portion of the session will focus on applying knowledge and creating solutions

    Mary Nice
    Strategist
    Convince & Convert

  2. Deep-Dive: Getting Your Foundation in Order: A Brand Development and Activation Session
    Continuing the conversations from part one, this portion of the session will focus on applying knowledge and creating solutions.

    This Deep Dive session is intended for all experience levels of insurance marketer.

    Laurence Minsky
    Associate Professor
    Department of Communication and Media Innovation of the School of Media Arts at Columbia College Chicago
    Chicago, Ill.

    Dawn Sly-Terpstra
    Assistant Vice President, Marketing & Online Development
    Grinnell Mutual Reinsurance Company
    Grinnell, Iowa

11:15 a.m.

Workshop Concludes

Workshop Location


Chase Park Plaza

The University of Chicago Gleacher Center
450 North Cityfront Plaza Drive
Chicago, IL 60611
Ph: (312) 464-8787

Where to Stay


The room block at the Loews Chicago Hotel has sold out. Rooms are available at the Loews Chicago Hotel for the current list rates and those rooms can be booked on the hotel’s website.

Since the workshop is held at the Gleacher Center, booking a hotel room at an alternative property will not significantly change your attendee experience. Here are several other hotels with rooms available within walking distance to the Gleacher Center.


If you book a room at an alternative hotel and would like to be placed on a waiting list for a group rate room at the Loews Chicago Hotel, please email Amy Thornburg.

Travel Information


Getting to Loews Chicago Downtown Hotel is easy!

Please visit this link for maps and directions to Loews Chicago Hotel.

Parking


Attendees are welcome to explore nearby parking using this website. Please note that this website is offered as a convenience and any information on the website has not been confirmed.

Area Attractions


While visiting the Windy City you will want to be sure to visit many of the area's local attractions. There's something for everyone in Chicago, whether you want to take in a show, listen to some fabulous Chicago Blues, shop until you drop, or just explore the city. Check out these links below for more information.

Notable Chicago Sites

  • Hancock Observatory
    Catch a bird's eye view of Chicago on the new Hancock Observatory. The spectacular view from the observatory can span 80 miles over four states on a clear day. Since the recent renovation, there are a variety of attractions including an audio sky tour and detailed history wall detailing the rise of the Hancock Building. The observatory is open daily.
  • Willis Tower
    Willis Tower is the premier corporate office building in Chicago, home to more than 100 companies including prominent law, insurance, transportation and financial services. The iconic building is the tallest in the Western Hemisphere, encompassing more than 4.5 million square feet, including its Skydeck and 103rd floor glass viewing platform, The Ledge, which attract more than 1.5 million visitors every year.
  • Navy Pier
    Navy Pier is the place where all of Chicagoland and tourists from around the world have come together since 1995 to enjoy the beauty and thrills of a day on Lake Michigan. From rides to restaurants, exhibitions to entertainment, shopping to dining cruises and tour boats, Navy Pier has it all - in a location unlike any other!

Music Venues

  • Blue Chicago
    Enjoy some live Blues music at nearby Blue Chicago. This famous club, and its sister club Blue Chicago on Clark, are just a short cab ride away from the Renaissance Chicago. These clubs offer one nightly admission fee to both venues so that you can enjoy the best of both worlds.
  • House of Blues
    Live entertainment is just a hop, skip and a jump away at The House of Blues. This famous venue hosts a variety of national musical acts on a daily basis. For those of you just interested in entertaining your taste buds, The House of Blues is also home to a restaurant that serves delta inspired southern cuisine in a laid back atmosphere.
  • Andy's Jazz Club and Restaurant
    If your musical taste is geared more towards jazz, then you won't want to miss Andy's Jazz Club. For over 30 years, Andy's has presented the best jazz Chicago has to offer. One of the most respected establishments; historic Andy's offers casual dinning and live jazz on a daily basis, with sets in the late afternoon and into the evening.

Museums

  • Museum of Science & Industry
    Get inspired and explore the great world of science at the Museum of Science and Industry. This fabulous museum is home to a variety of exhibits that appeal to children and adults of all ages. The museum also hosts an OMNIMAX theater that is an attraction of its own. The theater itself is a 72' dome that is approximately 5 stories tall and seats 342 guests. Seeing a movie at the OMNIMAX is quite an experience. Both the exhibits and movies at the museum change frequently, so check out the museum's web page for more detailed information regarding upcoming attractions.
  • Shedd Aquarium
    Take the grand exploration of Shedd Aquarium. Shedd Aquarium boasts itself as the World's Aquarium. Opened in 1929, it is one of the oldest public Aquariums in the world. When you visit Shedd, you can experience environments from around the world. The Caribbean Coral Reefs, Amazon, and Pacific Rocky Coasts are just some of the exhibits you can explore. The Shedd Aquarium takes you closer to nature in some of the world's richest ecosystems.
  • The Art Institute of Chicago
    The Art Institute consistently ranks among Chicago's most-visited museums. From French Impressionist paintings to African masks to the new wing for Modern Art, the museum offers visitors a rich cultural experience.
  • The Field Museum of Natural History
    The Field Museum is probably best known for its dinosaur displays, but it also has a rich and deep dedication to "the diversity and relationships in nature and among cultures." It currently holds, conserves, studies more than 20 million objects, a collection which grew from holdings received after the World's Columbian Exposition of 1893.

Shopping

  • The Magnificent Mile
    The Magnificent Mile is a spectacular showcase of style, flavor, entertainment and fun. With more than 460 stores, 275 restaurants, 60 hotels and unique entertainment and attractions packed and stacked along its length, The Magnificent Mile has an indulgence for every passion and every pocket.
  • EATALY
    Mario Batali’s and Joe Bastianich's 63,000-square-foot, two-level complex is an eight-restaurant "polpo," as well as a butcher, a produce market, and a grocery with imported olive oil, wine and pastas, as well as locally sourced products. There are also stations for Nutella, salumi, cheese, pizza, espresso and fresh breads and pastries. The Chicago location is only the second outpost in the United States. The original location, opened in 2007, continues to thrive in Turin, Italy, but the Chicago outpost is the largest to date.

Sponsorship Opportunities


Interested in reaching influential public relations, marketing, advertising, and corporate communications professionals? Consider partnering with NAMIC through our educational events. Our sponsors are critical to keeping registration costs at a minimum for member companies. We have carefully crafted sponsorships to help you gain exposure and target your audience. Several options are available for your consideration, and we are happy to create something unique to meet your needs.

For more information, contact Aaron Lifford, sponsorship and advertising specialist, at (800) 336-2642, ext. 1055 or at alifford@namic.org. If you would like to learn more about NAMIC's sponsorship and advertising program, please click here.

  











Frequently Asked Questions


“This is THE only conference I attend all year as it is focused on this industry, and meeting and learning from peers facing same unique challenges not only in size, but also resource challenges and mixed age audience/customer. Marketing and communications conferences are a dime a dozen, but this one has true value that I can apply because the content is talking to situations I deal with that are unique to this industry.”

-Annie Rubens
Corporate Communications Manager
Wisconsin Reinsurance Corporation

What is the suggested attire for business and social gatherings?
Workshop Sessions – Business Casual
Meal Functions & Welcome Reception – Business Casual
Optional Activities – Casual

What registration payment options are available?
The online registration system accepts credit card payments, check payments, and multiple registrations under the same payment method.

When and how is registration confirmation sent?
Confirmation is sent via email so please enter a valid email address. If registering more than one person at a time you will need to forward the confirmation email to each delegate. You will receive your confirmation the quickest if you are paying online. Confirmation will be sent immediately after you submit your credit card information.

Does my registration include a hotel reservation?
No, you will need to contact the workshop hotel directly to make a room reservation.

What does my registration include?
Registration fees include workshop resource materials and access to NAMIC-hosted meal functions. Please review the agenda for full meal details.

 

 

 

 

Registration Additions